CREATIVE NEXUS GROUP

Customised Seminars, Workshops and Training Courses

Design Studies, Design Management

and Design Practice


Design for Branding

This training programme is aimed at capability development that enhances integration and performance of the ‘creative’ and ‘branding’ functions within a creative organisation.  The programme is designed with a focus on ‘design for branding’ set against an understanding for what design is, design thinking and the design process which are the underpinning knowledge critical to the professional communication of design in marketing and the effective presentation of design ideas and concepts to internal and external stakeholders. 

The programme will cover the fundamentals of branding as they relate to how design affects branding and how branding can leverage on design as a strategic tool for business success.  It will address the professional competencies needed to make brands work by design and to create design that are sensitive to user needs (and usability) and market trends (and marketability) to objectively rationalise, defend, diminish or eliminate factors of conceptual subjectivity in design. 

The programme will provide a continuum of conceptual possibilities to unleash ‘creative’ and ‘branding’ capabilities that are needed to address issues, problems, opportunities and challenges as they emerge in the resolution of a design problem. 

Formulating and Developing a Design Brief

Seminar Content

This seminar covers the formulation and development of a brief to initiate the design process.  It covers the process of identifying, investigating, rationalising and evaluating information required for formulation and development of the brief, and developing the structure and content for documentation of the design project information in the brief.

Seminar Outline 

  1. The critical elements of a brief for a design project.
  2. The process of preparing a brief for a design project.
  3. The methods and techniques to identify, investigate, rationalize and evaluate information required in a brief.

Learning Outcome

At the end of the seminar, participants should be able to: 

  1. Identify and evaluate information required for the formulation of a brief.
  2. Investigate and rationalise design problems and issues for development of a brief.
  3. Develop the structure and content for documentation of design project information in a brief.

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