Customised Seminars, Workshops and Training Courses
Design Studies
Design Case Studies Analysis
This module investigates case studies of design-driven practices across different business organisations that leverage on design for strategic and innovative business development. The study will examine the process models or strategies undertaken to define the problem space and concept mapping in the problem solving process. Exploration of the principles and processes involved are identified and hypothetically cross-referenced to various organisations for possible adoption or application.
Design Innovation
This module examines the notion of design innovation as a catalyst for change in the creation of low-cost, high-value products and services in the commercial environment. It explores innovative practices in design-centred organizations that embrace design-thinking strategies to drive their design vision for the business success. The topics in this module include: innovation by design, design-thinking strategies, innovating experiences, and design-centred practices.
Design for Branding
This module provides an overview of branding for business success and explores how design affects branding. It identifies the key elements that make brands work for businesses and rationalise how design for branding is a strategic tool for business differentiation in the competitive business environment. The topics in this module include: Principles of Branding, Branding Strategy, Branding by Design, and Brand Propositions versus Brand Stories.
Design-Based Problem Solving
This module explores the notion of engendering a design approach in dealing with complex issues in problem solving in business. It addresses the idea of defining and describing the design problem space and the practical realisation of concepts to resolve the problems. The topics in this module include: problem space, concepts in creative problem solving, opportunity identification and acquisition, and design-based thinking tools.
Design Strategy
This module provides an overview of the strategic approaches to influence design and design process to achieve the desired business outcome. This includes manipulation of design concepts to create competitive business advantage and seeking new meaning and ‘designerly’ ways of seeing and understanding business. The topics in this module include: strategies for design, design strategies for business, meaning in design, and ‘designerly’ ways of seeing and thinking.
Design Process
This module provides an overview of the process of design from its inception to the final solution, the management of the design process and the development of design criteria in the design process for decision-making in the business context. The topics in this module include: models of design process, design process in problem solving, management of the design process, and design criteria for business decision-making.
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Quick Access Index
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Architecture, Art and Design
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Creative Thinking and Creative Problem Solving
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Critical Thinking, Problem Solving and Decision Making
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Thinking Skills, Visualisation and Idea Generation
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Visual Thinking, Drawing and Problem Solving
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Train-the-Trainer
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Design Thinking, Creativity and Innovation
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Design Studies, Design Management and Design Practice