CREATIVE NEXUS GROUP

Customised Seminars, Workshops and Training Courses

Design Management


Design Management Project

This module requires of participants to produce a reflective account of their own process, motivation and awareness of the overall development and management process involved in a design business using a contextual view of an appropriate model of business operation.  This should include a statement of the individual participant’s vision covering the philosophy of the business intent and the strategic engagement of design management as a strategic tool in the enterprise. The project will be assessed via presentation (visual and verbal).

Design Business Finance

This module considers the effective financial management approaches for design enterprises and how design business finance is managed in the context of different organisations, from basic financial theory and practice to managing cash flow to business accounting.  The topics in this module include: budget and fee structure, costing and pricing, cost assessment, and business accounts management.

Design Business and Strategic Planning

This module articulates the strategic development of business plans to achieve business objectives from an understanding of the legal and administrative aspects of design business.  It considers how design is planned and managed in the context of different business organizations including the organization structure, culture and strategy.  The topics in this module include: business administration, business laws and ethics, corporate strategy, and design operations planning.

Design Trends Study

This module develops the understanding of design trends in a contemporary cultural, social, economic, political and technological context of new and emerging design knowledge.  It focuses on an overview of user groups as they relate to consumer behaviour in response to marketing strategies and campaigns.  The topics in this module include: basic principles of trends studies, market intelligence, development of new design knowledge, and design futures.

Marketing Design and Professional Design Services

This module provides an introduction to managing the marketing process of design and professional design services in line with an integrated marketing communications plan to identify and assess market opportunities.  It also provides the practical experience of developing design proposals and quotation for design services, negotiating sales contract, fee proposal and proposal terms.  The topics in this module include: strategic marketing, marketing communications management, brand management, and marketing environment.

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