Design Practice
This module requires of participants to identify and research on current emerging practices of design and to develop a design practice process model that evidences the engagement and investigation into the developmental issues within the design practice community, and the application of the appropriate research methods for the independent research. The research process should include appropriate visual recording and analyses to demonstrate effective planning, evidencing and reporting skills.
This module explores the application of research methodologies to elicit design and research development and enquiry from the preliminary study of project specification and objectives to the detailed analysis of the design statement of intent. The topics in this module include: the practice of research, research methods for design, design process as an enquiry, and the application of research methods.
This module considers the use of design management principles to achieve organizational structure, culture and strategy that can encourage the use of design as a strategic tool to create competitive advantage. This includes consideration of the strategic direction of the practice by promoting design culture as a management goal and developing design leadership alongside with organisational leadership. The topics in this module include: corporate strategy, the design-centred practice, organizational policies and practices, and social corporate responsibility of a design practice.
This module introduces the legal underpinnings for the intellectual property (IP) rights including its identification and understanding of its role, strength and dependability. This includes understanding of the basic principles of copyright, design, trademark and patent laws and their protection in relation to the legal framework. The topics in this module include: incorporation of IP into business strategies, best practices and trends in IP management, managing IP at a strategic level, and commercial exploitation of IP rights.
This module considers case studies of reflective practice to develop the understanding and appreciation of the ethical and legal dimensions of design and the ethical responsibility and accountability of the design practice. The topics in this module include: ethics and basic legal principles of design practice, legislation, conventions and codes of practice, intellectual property rights, and ethical design.